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000440259 010__ $$z  2009021630
000440259 020__ $$z9780470743027 (cloth)
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000440259 035__ $$a(MiAaPQ)EBC480454
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000440259 035__ $$a(CaONFJC)MIL248310
000440259 035__ $$a(OCoLC)656140895
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000440259 050_4 $$aHF5415$$b.A743 2009
000440259 08204 $$a658.8$$222
000440259 1001_ $$aArnold, Chris.
000440259 24510 $$aEthical marketing and the new consumer/$$cChris Arnold.
000440259 260__ $$aChichester, U.K. :$$bWiley,$$c2009.
000440259 300__ $$axv, 272 p. :$$bill.
000440259 336__ $$atext$$2rdacontent
000440259 337__ $$acomputer$$2rdamedia
000440259 338__ $$aonline resource$$2rdacarrier
000440259 504__ $$aIncludes bibliographical references and index.
000440259 5050_ $$aThe power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance.
000440259 506__ $$aAccess limited to authorized users.
000440259 520__ $$aEthical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
000440259 650_0 $$aMarketing$$xMoral and ethical aspects.
000440259 650_0 $$aNew Age consumers.
000440259 655_0 $$aElectronic books
000440259 852__ $$bebk
000440259 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=480454$$zOnline Access
000440259 909CO $$ooai:library.usi.edu:440259$$pGLOBAL_SET
000440259 980__ $$aBIB
000440259 980__ $$aEBOOK
000440259 982__ $$aEbook
000440259 983__ $$aOnline