Data-driven marketing: the 15 metrics everyone in marketing should know / Mark Jeffery.
2010
HF5415.2 .J44 2010
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Linked e-resources
Linked Resource
Details
Title
Data-driven marketing: the 15 metrics everyone in marketing should know / Mark Jeffery.
Author
ISBN
9780470504543 (cloth)
Publication Details
Hoboken, N.J. : Wiley, c2010.
Language
English
Description
xxi, 298 p.
Call Number
HF5415.2 .J44 2010
Dewey Decimal Classification
658.8/3
Access Note
Access limited to authorized users.
Linked Resources
Record Appears in