Data-driven marketing: the 15 metrics everyone in marketing should know / Mark Jeffery.
2010
HF5415.2 .J44 2010
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Title
Data-driven marketing: the 15 metrics everyone in marketing should know / Mark Jeffery.
Author
Jeffery, Mark, 1965-
ISBN
9780470504543 (cloth)
Publication Details
Hoboken, N.J. : Wiley, c2010.
Language
English
Description
xxi, 298 p.
Call Number
HF5415.2 .J44 2010
Dewey Decimal Classification
658.8/3
Access Note
Access limited to authorized users.
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