@article{440469,
      recid = {440469},
      author = {Tonkin, Sebastian. and Whitmore, Caleb. and Cutroni,  Justin.},
      title = {Performance marketing with Google Analytics: strategies  and techniques for maximizing online ROI /},
      publisher = {Wiley Pub., Inc.,},
      address = {Hoboken, N.J. :},
      pages = {xxiii, 427 p. :},
      year = {2010},
      note = {Includes index.},
      url = {http://library.usi.edu/record/440469},
}