@article{440476,
      author = {Fisher-Buttinger, Claudia. and Vallaster, Christine,},
      url = {http://library.usi.edu/record/440476},
      title = {Connective branding: building brand equity in a demanding  world /},
      publisher = {Wiley,},
      recid = {440476},
      pages = {xxi, 358 p. :},
      address = {Hoboken, NJ :},
      year = {2008},
}