The price advantage/ Walter L. Baker, Michael V. Marn, Craig C. Zawada.
2010
HF5416.5 .M365 2010
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Details
Title
The price advantage/ Walter L. Baker, Michael V. Marn, Craig C. Zawada.
Author
Baker, Walter L.
Edition
2nd ed.
ISBN
9780470481776 (cloth)
9780470632987 (electronic bk.)
9780470632987 (electronic bk.)
Publication Details
Hoboken, N.J. : Wiley, c2010.
Language
English
Description
xviii, 366 p. : ill.
Call Number
HF5416.5 .M365 2010
Dewey Decimal Classification
658.8/16
Note
Includes index.
Access Note
Access limited to authorized users.
Added Author
Marn, Michael V.
Zawada, Craig C.
Zawada, Craig C.
Series
Wiley finance series.
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Online Access
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Table of Contents
Introduction
Components of pricing excellence
Transactions
Customer value.
Components of pricing excellence
Transactions
Customer value.