Kellogg on marketing/ edited by Alice Tybout, Bobby J. Calder.
2010
HF5415 .K4443 2010
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Title
Kellogg on marketing/ edited by Alice Tybout, Bobby J. Calder.
Edition
2nd ed.
ISBN
9780470580141 (hardback)
Publication Details
Hoboken, NJ : Wiley, 2010.
Language
English
Description
xix, 426 p.
Call Number
HF5415 .K4443 2010
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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