@article{440774,
      author = {Brennan, Bernie. and Schafer, Lori.},
      url = {http://library.usi.edu/record/440774},
      title = {Branded!: how retailers engage consumers with social media  and mobility /},
      publisher = {Wiley,},
      recid = {440774},
      pages = {xx, 264 p.},
      address = {Hoboken, NJ :},
      year = {2010},
}