@article{440985,
      note = {Includes index.},
      author = {Hunt, Benjamin.},
      url = {http://library.usi.edu/record/440985},
      title = {Convert!: designing Web sites to increase traffic and  conversion /},
      publisher = {Wiley Pub., Inc.,},
      recid = {440985},
      pages = {xxiii, 288 p. :},
      address = {Indianapolis, Ind. :},
      year = {2011},
}