Social marketing to the business customer: listen to your B2B market, generate major account leads, and build client relationships / Paul Gillin, Eric Schwartzman.
2011
HF5415.1265 .G554 2011
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Details
Title
Social marketing to the business customer: listen to your B2B market, generate major account leads, and build client relationships / Paul Gillin, Eric Schwartzman.
Author
ISBN
9780470639337 (hbk.)
0470639334 (hbk.)
0470639334 (hbk.)
Publication Details
Hoboken, N.J. : Wiley, c2011.
Language
English
Description
xxii, 250 p. : ill.
Call Number
HF5415.1265 .G554 2011
Dewey Decimal Classification
658.8/72
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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