Business analytics for sales and marketing managers: how to compete in the information age / Gert H.N. Laursen.
2011
HF5415.32 .L38 2011
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Title
Business analytics for sales and marketing managers: how to compete in the information age / Gert H.N. Laursen.
Author
ISBN
9780470912867 (hardback)
9781118030370 (electronic bk.)
9781118030387 (electronic bk.)
9781118030363 (electronic bk.)
9781118030370 (electronic bk.)
9781118030387 (electronic bk.)
9781118030363 (electronic bk.)
Publication Details
Hoboken [N.J.] : John Wiley & Sons, 2011.
Language
English
Description
xiii, 242 p. : ill.
Call Number
HF5415.32 .L38 2011
Dewey Decimal Classification
658.8/34
Summary
"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"-- Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Series
Wiley and SAS business series ; 41.
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