The brand gym: a practical workout to gain and retain brand leadership / David Taylor and David Nichols.

2nd ed.

9780470686195 (hbk.)
0470686197 (hbk.)
9780470665046 (electronic bk.)

Chichester, U.K. : Wiley, 2010.

English

xiv, 239 p. : ill.

HD69.B7 T39 2010

658.8/27

"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Provided by publisher.

Includes bibliographical references and index.

Access limited to authorized users.

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