Go to main content

ROI of $ocial media: how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.

Powell, Guy R.; Groves, Steven.; Dimos, Jerry.
2011
HF5415.1265 .P69 2011
Available Online
Formats
Format
BibTeX
MARCXML
TextMARC
MARC
DublinCore
EndNote
NLM
RefWorks
RIS
Add to Basket

Linked e-resources

Linked Resource
Online Access

Details

Title
ROI of $ocial media: how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.
Author
Powell, Guy R.
ISBN
9780470827413 (hbk.)
0470827416 (hbk.)
9780470827420 (mobi)
9780470827437 (electronic bk.)
9780470827444 (electronic bk.)
9780470827437 (electronic bk.)
Publication Details
Singapore : John Wiley & Sons (Asia), c2011.
Language
English
Description
xxv, 289 p. : ill.
Call Number
HF5415.1265 .P69 2011
Dewey Decimal Classification
658.802
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Added Author
Groves, Steven.
Dimos, Jerry.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
section 1. Getting started with social media ROI
section 2. The media engagement framework
section 3. Practical applications of social media ROI
section 4. Where does social media go from here?

Browse Subjects

Show more subjects...

Statistics

from
to
Export