000442028 000__ 02170nam\a2200577\a\4500 000442028 001__ 442028 000442028 003__ MiAaPQ 000442028 005__ 20211102003751.0 000442028 006__ m\\\\\o\\d\\\\\\\\ 000442028 007__ cr\cn\nnnunnun 000442028 008__ 110608s2011\\\\si\a\\\\ob\\\\001\0\eng\d 000442028 010__ $$z 2011414226 000442028 020__ $$z9780470827413 (hbk.) 000442028 020__ $$z0470827416 (hbk.) 000442028 020__ $$z9780470827420 (mobi) 000442028 020__ $$a9780470827437 (electronic bk.) 000442028 020__ $$a9780470827444 (electronic bk.) 000442028 020__ $$a9780470827437 (electronic bk.) 000442028 035__ $$a(MiAaPQ)EBC661670 000442028 035__ $$a(Au-PeEL)EBL661670 000442028 035__ $$a(CaPaEBR)ebr10484749 000442028 035__ $$a(CaONFJC)MIL317511 000442028 035__ $$a(OCoLC)747426559 000442028 040__ $$aMiAaPQ$$cMiAaPQ$$dMiAaPQ 000442028 050_4 $$aHF5415.1265$$b.P69 2011 000442028 08204 $$a658.802$$222 000442028 1001_ $$aPowell, Guy R. 000442028 24510 $$aROI of $ocial media:$$bhow to improve the return on your social marketing investment /$$cGuy Powell, Steven Groves, Jerry Dimos. 000442028 2463_ $$aROI of social media 000442028 2463_ $$aReturn of investment of social media 000442028 260__ $$aSingapore :$$bJohn Wiley & Sons (Asia),$$cc2011. 000442028 300__ $$axxv, 289 p. :$$bill. 000442028 336__ $$atext$$2rdacontent 000442028 337__ $$acomputer$$2rdamedia 000442028 338__ $$aonline resource$$2rdacarrier 000442028 504__ $$aIncludes bibliographical references and index. 000442028 5050_ $$asection 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here? 000442028 506__ $$aAccess limited to authorized users. 000442028 650_0 $$aInternet marketing. 000442028 650_0 $$aSocial media$$xMarketing. 000442028 650_0 $$aSocial media$$xEconomic aspects. 000442028 650_0 $$aOnline social networks$$xEconomic aspects. 000442028 650_0 $$aSocial marketing. 000442028 655_0 $$aElectronic books 000442028 7001_ $$aGroves, Steven. 000442028 7001_ $$aDimos, Jerry. 000442028 852__ $$bebk 000442028 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=661670$$zOnline Access 000442028 909CO $$ooai:library.usi.edu:442028$$pGLOBAL_SET 000442028 980__ $$aBIB 000442028 980__ $$aEBOOK 000442028 982__ $$aEbook 000442028 983__ $$aOnline