@article{442372,
      author = {McDonald, Malcolm. and Wilson, Hugh,},
      url = {http://library.usi.edu/record/442372},
      title = {Marketing plans: how to prepare them, how to use them /},
      publisher = {Wiley,},
      recid = {442372},
      pages = {xvi, 573 p. :},
      address = {Chichester, West Sussex, U.K. :},
      year = {2011},
}