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000442372 050_4 $$aHF5415.13$$b.M255 2011
000442372 1001_ $$aMcDonald, Malcolm.
000442372 24510 $$aMarketing plans:$$bhow to prepare them, how to use them /$$cMalcolm McDonald, Hugh Wilson.
000442372 250__ $$a7th ed.
000442372 260__ $$aChichester, West Sussex, U.K. :$$bWiley,$$c2011.
000442372 300__ $$axvi, 573 p. :$$bill. (some col.)
000442372 336__ $$atext$$2rdacontent
000442372 337__ $$acomputer$$2rdamedia
000442372 338__ $$aonline resource$$2rdacarrier
000442372 504__ $$aIncludes bibliographical references and index.
000442372 506__ $$aAccess limited to authorized users.
000442372 650_0 $$aMarketing$$xManagement.
000442372 650_0 $$aMarketing$$xPlanning.
000442372 655_0 $$aElectronic books
000442372 7001_ $$aWilson, Hugh,$$d1962-
000442372 852__ $$bebk
000442372 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=706779$$zOnline Access
000442372 909CO $$ooai:library.usi.edu:442372$$pGLOBAL_SET
000442372 980__ $$aBIB
000442372 980__ $$aEBOOK
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