The marketer's handbook: reassessing marketing techniques for modern business / Laurie Young.
2011
HF5415 .Y7917 2011
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Details
Title
The marketer's handbook: reassessing marketing techniques for modern business / Laurie Young.
Author
ISBN
9780470746875
9781119973522
9781119978503
9781119978510
9781119973522
9781119978503
9781119978510
Publication Details
Chichester, West Sussex, U.K : Wiley, 2011.
Language
English
Description
xix, 494 p. : ill.
Call Number
HF5415 .Y7917 2011
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references(p. [469]-477) and index.
Access Note
Access limited to authorized users.
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