@article{443234,
      author = {Fletcher, Winston.},
      url = {http://library.usi.edu/record/443234},
      title = {Powers of persuasion: the inside story of British  advertising : 1951-2000 /},
      publisher = {Oxford University Press,},
      recid = {443234},
      pages = {288 p., [16] p. of plates :},
      address = {Oxford ;},
      year = {2008},
}