Bite-sized marketing [electronic resource] : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.
2010
Z716.3 .D69 2010eb
Linked e-resources
Linked Resource
Online Access
Details
Title
Bite-sized marketing [electronic resource] : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.
Author
Dowd, Nancy, 1956-
ISBN
0838910009 (alk. paper)
9780838910009 (alk. paper)
9780838997345 (e-book)
9780838910009 (alk. paper)
9780838997345 (e-book)
Publication Details
Chicago : American Library Association, 2010.
Language
English
Description
xi, 140 p. : ill. ; 26 cm.
Call Number
Z716.3 .D69 2010eb
Dewey Decimal Classification
021.7
Summary
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Note
Includes index.
Access Note
Access limited to authorized users.
Added Author
Evangeliste, Mary.
Silberman, Jonathan, 1982-
Silberman, Jonathan, 1982-
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
All Resources
Table of Contents
Word-of-mouth marketing
Bring your library to life with a story
How to market electronic resources
Public relations 101
Outreach
Advocacy
The new marketing tools
Design
Branding
Marketing best practices.
Bring your library to life with a story
How to market electronic resources
Public relations 101
Outreach
Advocacy
The new marketing tools
Design
Branding
Marketing best practices.