Marketing today's academic library [electronic resource] : a bold new approach to communicating with students / Brian Mathews.
2009
Z716.3 .M344 2009eb
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Title
Marketing today's academic library [electronic resource] : a bold new approach to communicating with students / Brian Mathews.
Author
Mathews, Brian (Brian Scott)
ISBN
0838909841 (alk. paper)
9780838909843
9780838991541 (e-book)
9780838909843
9780838991541 (e-book)
Imprint
Chicago : American Library Association, 2009.
Language
English
Description
xv, 171 p. : ill.
Call Number
Z716.3 .M344 2009eb
Dewey Decimal Classification
021.7
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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Table of Contents
Do libraries need to advertise?
Defining the user
Student need states
The library as product
Conducting marketing research
Building relationships
Developing brand strategies
Promotional building blocks
Designing messages
Measuring the impact
Putting it all together.
Defining the user
Student need states
The library as product
Conducting marketing research
Building relationships
Developing brand strategies
Promotional building blocks
Designing messages
Measuring the impact
Putting it all together.