Marketing libraries in a Web 2.0 world/ edited by Dinesh Gupta and Réjean Savard.
Gupta, Dinesh K.; Savard, Réjean, 1950-; International Federation of Library Associations and Institutions. Management and Marketing Section.
2011
Z716.3 .M2925 2011
Available Online

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Title Marketing libraries in a Web 2.0 world/ edited by Dinesh Gupta and Réjean Savard.
ISBN 3110263319
9783110263312
9783110263534 (electronic bk.)
Imprint Berlin ; New York : De Gruyter Saur, c2011.
Language English
Language Note Papers in English and French.
Description xiv, 161 p. : ill.
Call Number Z716.3 .M2925 2011
Dewey Decimal Classification 025.04/2
Note Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Added Author Gupta, Dinesh K.
Savard, Réjean, 1950-
Added Corporate Author International Federation of Library Associations and Institutions. Management and Marketing Section.
Series IFLA publications ; 145.
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Record Appears in Online Resources > Ebooks
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The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff
Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer
Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf
Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado
Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon
Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol
Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku
The impact of CMR 2.0 in the library / Yamina Benhaouya
How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh
La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar
Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler
Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb
Brazilian librarians and Twitter / Moreno Barros
Marketing in a Web 2.0 world : a conference perspective / Christie Koontz.

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