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000444712 010__ $$z  2011016719
000444712 020__ $$z3110263319
000444712 020__ $$z9783110263312
000444712 020__ $$a9783110263534 (electronic bk.)
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000444712 050_4 $$aZ716.3$$b.M2925 2011
000444712 08204 $$a025.04/2$$223
000444712 24500 $$aMarketing libraries in a Web 2.0 world/$$cedited by Dinesh Gupta and Réjean Savard.
000444712 260__ $$aBerlin ;$$aNew York :$$bDe Gruyter Saur,$$cc2011.
000444712 300__ $$axiv, 161 p. :$$bill.
000444712 336__ $$atext$$2rdacontent
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000444712 338__ $$aonline resource$$2rdacarrier
000444712 4901_ $$aIFLA publications,$$x0344-6891 ;$$v145
000444712 500__ $$aPapers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress.
000444712 504__ $$aIncludes bibliographical references.
000444712 5050_ $$aThe library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz.
000444712 506__ $$aAccess limited to authorized users.
000444712 546__ $$aPapers in English and French.
000444712 650_0 $$aLibraries$$xMarketing$$vCongresses.
000444712 650_0 $$aOnline social networks$$xLibrary applications$$vCongresses.
000444712 650_0 $$aWeb 2.0$$vCongresses.
000444712 655_0 $$aElectronic books
000444712 7001_ $$aGupta, Dinesh K.
000444712 7001_ $$aSavard, Réjean,$$d1950-
000444712 7102_ $$aInternational Federation of Library Associations and Institutions.$$bManagement and Marketing Section.
000444712 830_0 $$aIFLA publications ;$$v145.
000444712 852__ $$bebk
000444712 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=765945$$zOnline Access
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