@article{445409,
      recid = {445409},
      author = {Tyson, William,},
      title = {Pitch perfect: communicating with traditional and social  media for scholars, researchers, and academic leaders /},
      publisher = {Stylus,},
      address = {Sterling, Va. :},
      pages = {xvi, 224 p.},
      year = {2010},
      url = {http://library.usi.edu/record/445409},
}