Managing emerging risk [electronic resource] : the capstone of preparedness / Kevin D. Burton.

Imagine this
The new face of risk and the market state
Scenario planning, strategy, and risk assessments for an unknown future
Sources of data for first event scenarios
Tracking memes: data trends and the diffusion of innovation
Coolhunters and pattern recognition
Putting the market state to use, application, practice, and understanding
Tracking memes: data trends and the diffusion of innovation
Engaging in a new state of practice.