Designing for re-use [electronic resource] : the life of consumer packaging / Tom Fisher and Janet Shipton.

Designing for re-use [electronic resource] : the life of consumer packaging / Tom Fisher and Janet Shipton.

9781849774437 (electronic bk.)
1849774439 (electronic bk.)
9786612506048
6612506040
9781844074877
1844074870
9781844074884 (pbk.)
1844074889 (pbk.)

London ; Sterling, VA : Earthscan, 2010.

English

1 online resource (xiv, 186 pages) : illustrations

TD797.9 .F57 2010eb

688.8028/6

"Packaging is ephemeral - its purpose is to be 'wasted' once we've removed the product it contains. Whilst we are encouraged to 'reduce, re-use and recycle', Designing for Re-Use proposes that domestic re-use is the 'Cinderella' of this trinity, because it is under researched and little understood. The re-use of packaging could have a significant effect on the quantity of material that enters the waste stream and the energy and consequently carbon that is expended in its production - every re-used item is another item not purchased. The authors demonstrate that we do re-use - but usually despite, rather than because of, the actions of government and designers. The book shows that by understanding the ways in which actions of this sort fit with everyday life, opportunities may be identified to enhance the potential for re-use through packaging design. The authors itemize the factors that affect the re-use of packaging, and analyse the home as a system in which objects are processed. Some of these factors relate to the specifics of the design, including the type of materials used and the symbolism of the branding. Other factors are more obviously social, for instance the effects on re-use of different consumer orientations. The book provides practical guidance from a design perspective, in the context of real-life examples, to provide professionals with vital design recommendations and evaluate how a practice orientated approach to understanding consumers' behaviour is significant for moving towards sustainability through design."--P. [4] of cover.

Includes bibliographical references and index.

Access limited to authorized users.

Description based on print version record.

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