@article{447374,
      note = {Previous ed.: published as Marketing planning for  services. 1996.},
      author = {McDonald, Malcolm. and Payne, Adrian. and McDonald,  Malcolm.},
      url = {http://library.usi.edu/record/447374},
      title = {Marketing plans for service businesses: a complete guide  /},
      publisher = {Elsevier/Butterworth-Heinemann,},
      recid = {447374},
      pages = {xiv, 401 p. :},
      address = {Oxford ;},
      year = {2006},
}