TY  - GEN
T1  - Marketing plans for service businesses:a complete guide /
DA  - 2006.
CY  - Oxford ;
CY  - Burlington, MA :
AU  - McDonald, Malcolm.
AU  - Payne, Adrian.
AU  - McDonald, Malcolm.
ET  - 2nd ed.
CN  - HD9980.5
PB  - Elsevier/Butterworth-Heinemann,
PP  - Oxford ;
PP  - Burlington, MA :
PY  - 2006.
N1  - Previous ed.: published as Marketing planning for services. 1996.
ID  - 447374
KW  - Service industries
KW  - Marketing
TI  - Marketing plans for service businesses:a complete guide /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=270199
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=270199
ER  -