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000447374 050_4 $$aHD9980.5$$b.M37 2006
000447374 1001_ $$aMcDonald, Malcolm.
000447374 24510 $$aMarketing plans for service businesses:$$ba complete guide /$$cMalcolm McDonald and Adrian Payne.
000447374 250__ $$a2nd ed.
000447374 260__ $$aOxford ;$$aBurlington, MA :$$bElsevier/Butterworth-Heinemann,$$c2006.
000447374 300__ $$axiv, 401 p. :$$bill.
000447374 336__ $$atext$$2rdacontent
000447374 337__ $$acomputer$$2rdamedia
000447374 338__ $$aonline resource$$2rdacarrier
000447374 500__ $$aPrevious ed.: published as Marketing planning for services. 1996.
000447374 504__ $$aIncludes bibliographical references and index.
000447374 506__ $$aAccess limited to authorized users.
000447374 650_0 $$aService industries$$xMarketing$$xPlanning.
000447374 650_0 $$aMarketing$$xPlanning.
000447374 655_0 $$aElectronic books
000447374 7001_ $$aPayne, Adrian.
000447374 7001_ $$aMcDonald, Malcolm.$$tMarketing planning for services.
000447374 852__ $$bebk
000447374 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=270199$$zOnline Access
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000447374 980__ $$aBIB
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