Media and the American child [electronic resource] / George Comstock and Erica Scharrer.
Comstock, George (George A.); Scharrer, Erica.; Comstock, George A. Television and the American child.
2007
HQ784.T4 C69 2007eb
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Title Media and the American child [electronic resource] / George Comstock and Erica Scharrer.
Author Comstock, George (George A.)
ISBN 0123725429
9780123725424
Imprint Burlington, MA : Elsevier, c2007.
Language English
Description xiv, 373 p. : ill. ; 24 cm.
Call Number HQ784.T4 C69 2007eb
Alternate Call Number 05.30
Note "Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--p. xii.
Bibliography, etc. Note Includes bibliographical references (p. 307-349) and indexes.
Access Note Access limited to authorized users.
Added Author Scharrer, Erica.
Comstock, George A. Television and the American child.
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Demographics and preferences in media use, with special attention to the very young
The extraordinary appeal of screen media
The world as portrayed by media
Effects of media on scholastic performance and the developing intellect
Young customers : creating the modern consumer through advertising and marketing
Television violence, aggression, and other behavioral effects
Learning rules and norms : further evidence of media effects
Knowledge for what?

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