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Table of Contents
Demographics and preferences in media use, with special attention to the very young
The extraordinary appeal of screen media
The world as portrayed by media
Effects of media on scholastic performance and the developing intellect
Young customers : creating the modern consumer through advertising and marketing
Television violence, aggression, and other behavioral effects
Learning rules and norms : further evidence of media effects
Knowledge for what?
The extraordinary appeal of screen media
The world as portrayed by media
Effects of media on scholastic performance and the developing intellect
Young customers : creating the modern consumer through advertising and marketing
Television violence, aggression, and other behavioral effects
Learning rules and norms : further evidence of media effects
Knowledge for what?