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000448294 008__ 111201s2012\\\\mau\\\\\\b\\\\000\0\eng\\
000448294 010__ $$a  2011048739
000448294 020__ $$a9780807000946 (alk. paper)
000448294 020__ $$a0807000949 (alk. paper)
000448294 035__ $$a(OCoLC)ocn755696714
000448294 035__ $$a448294
000448294 040__ $$aDLC$$beng$$cDLC$$dYDX$$dBTCTA$$dBDX$$dYDXCP$$dCLE$$dOCLCO$$dCDX
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000448294 05000 $$aHD2785$$b.H37 2012
000448294 08200 $$a174/.4$$223
000448294 1001_ $$aHawthorne, Fran.
000448294 24510 $$aEthical chic :$$bthe inside story of the companies we think we love /$$cFran Hawthorne.
000448294 260__ $$aBoston :$$bBeacon Press,$$cc2012.
000448294 300__ $$axxvi, 181 p. ;$$c24 cm.
000448294 504__ $$aIncludes bibliographical references.
000448294 5050_ $$aIntroduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.
000448294 650_0 $$aCorporations$$xMoral and ethical aspects$$zUnited States$$vCase studies.
000448294 650_0 $$aBusiness ethics$$zUnited States$$vCase studies.
000448294 650_0 $$aSocial responsibility of business$$zUnited States$$vCase studies.
000448294 650_0 $$aCorporate image$$zUnited States$$vCase studies.
000448294 650_0 $$aBrand loyalty$$zUnited States$$vCase studies.
000448294 85200 $$bgen$$hHD2785$$i.H37$$i2012
000448294 909CO $$ooai:library.usi.edu:448294$$pGLOBAL_SET
000448294 980__ $$aBIB
000448294 980__ $$aBOOK