Insanely simple : the obsession that drives Apple's success / Ken Segall.
Segall, Ken.
2012
HD53 .S44 2012 (Mapit)
Available at General Collection

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Title Insanely simple : the obsession that drives Apple's success / Ken Segall.
Author Segall, Ken.
ISBN 9781591844839
1591844835
Imprint New York, NY : Portfolio, c2012.
Language English
Description xi, 225 p. ; 24 cm.
Call Number HD53 .S44 2012
Dewey Decimal Classification 658.4/094
Summary Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.
Note Includes index.
Record Appears in On-Campus Resources > Books
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Foreword
Introduction
The simple stick
Think brutal
Think small
Think minimal
Think motion
Think iconic
Think phrasal
Think casual
Think human
Think skeptic
Think war
Conclusion
Think different
Acknowledgements
Index.

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