TY  - BOOK
N2  - Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.
AB  - Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.
T1  - Insanely simple :the obsession that drives Apple's success /
DA  - c2012.
CY  - New York, NY :
AU  - Segall, Ken.
CN  - HD53
CN  - HD53
PB  - Portfolio,
PP  - New York, NY :
PY  - c2012.
N1  - Includes index.
ID  - 448295
KW  - Creative ability in business.
KW  - Marketing.
SN  - 9781591844839
SN  - 1591844835
TI  - Insanely simple :the obsession that drives Apple's success /
ER  -