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000448457 010__ $$z  2006001449
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000448457 08204 $$a338.7/616647955$$222
000448457 24500 $$aGolden arches east$$h[electronic resource] :$$bMcDonald's in East Asia /$$cedited by James L. Watson.
000448457 250__ $$a2nd ed.
000448457 260__ $$aStanford, Calif. :$$bStanford University Press,$$c2006.
000448457 300__ $$a1 online resource (xvi, 256 p.)
000448457 504__ $$aIncludes bibliographical references (p. [239]-246) and index.
000448457 50500 $$gIntroduction :$$ttransnationalism, localization, and fast foods in East Asia /$$rJames L. Watson --$$tMcDonald's in Beijing : the localization of Americana /$$rYunxiang Yan --$$tMcDonald's in Hong Kong : consumerism, dietary change, and the rise of a children's culture /$$rJames L. Watson --$$tMcDonald's in Taipei : hamburgers, betel nuts, and national identity /$$rDavid Y.H. Wu --$$tMcDonald's in Seoul : food choices, identity, and nationalism /$$rSangmee Bak --$$tMcDonald's in Japan : changing manners and etiquette /$$rEmiko Ohnuki-Tierney --$$gUpdate :$$tMcDonald's as political target : globalization and anti-globalization in the twenty-first century /$$rJames L. Watson.
000448457 506__ $$aAccess limited to authorized users.
000448457 520__ $$aThe second edition includes the chapter "Update" and discusses globalization, McDonald's as political target, obesity politics, and social conditions in 2005, generally.
000448457 588__ $$aDescription based on print verision record.
000448457 61020 $$aMcDonald's Corporation.
000448457 650_0 $$aFast food restaurants$$xSocial aspects$$zEast Asia.
000448457 650_0 $$aGlobalization$$zEast Asia.
000448457 651_0 $$aEast Asia$$xSocial life and customs.
000448457 7001_ $$aWatson, James L.
000448457 77608 $$iPrint version:$$tGolden arches east.$$b2nd ed.$$dStanford, Calif. : Stanford University Press, 2006$$z9780804749886$$z9780804749893$$w(DLC) 2006001449$$w(OCoLC)63108443
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000448457 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=3037524$$zOnline Access
000448457 909CO $$ooai:library.usi.edu:448457$$pGLOBAL_SET
000448457 980__ $$aEBOOK
000448457 980__ $$aBIB
000448457 982__ $$aEbook
000448457 983__ $$aOnline