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Table of Contents
Part I. Consumer's online identity
ch. 1. Snapshots of the self : exploring the role of online mobile photo sharing in identity development among adolescent girls / Jenna Drenten
ch. 2. Source characteristics in online shopping : do avater expertise, similarity, and attractiveness affect purchase outcome? / David G. Taylor and Iryna Pentina
ch. 3. Overcoming human limits through the satisfaction of desires on virtual worlds / Lilia Boujbel and Leila El Kamel
Part II. Social media, blogs, and privacy issues
ch. 4. Managing new media : tools for brand management in social media / Elsamary Botha and Adam J. Mills
ch. 5. Consumer activism through social media : carrots versus sticks / Pia A. Albinsson and B. Yasanthi Perera
ch. 6. Authenticity in online communications : examining antecedents and consequences / Lauren I. Labrecque, Shabnam H. A. Zanjani, and George R. Milne
ch. 7. Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media / Ereni Markos, Lauren I. Labrecque, and George R. Milne
Part III. Online advertising and online search behavior
ch. 8. Viewer reactions to online political spoof videos and advertisements / Anjali S. Bal, Colin L. Campbell, and Leyland F. Pitt
ch. 9. Advertising versus invertising : the influece of social media b2c efforts on consumer attitudes and brand relationship / Adriana M. Bóveda-Lambie and Neil Hair
ch. 10. Male consumers' motivations for online information search and shopping behavior / Linda Tuncay Zayer and Peter Coleman
Part IV. e-Tail consumer behavior and online channels
ch. 11. Exploring hybrid channels from the customer perspective : offering channels that meet customers' chaning needs / Angela Hausman
ch. 12. Consumer trust and loyalty in e-tail / Buiping Chen, Matthew O'Brien, and Lin Guo
ch. 13. Toward a theory of consumer electronic shopping cart behavior : motivations of e-cart use and abandonment / Angeline G. Close, Monika Kukar-Kinney, and Timothy Kyle Benusa.
ch. 1. Snapshots of the self : exploring the role of online mobile photo sharing in identity development among adolescent girls / Jenna Drenten
ch. 2. Source characteristics in online shopping : do avater expertise, similarity, and attractiveness affect purchase outcome? / David G. Taylor and Iryna Pentina
ch. 3. Overcoming human limits through the satisfaction of desires on virtual worlds / Lilia Boujbel and Leila El Kamel
Part II. Social media, blogs, and privacy issues
ch. 4. Managing new media : tools for brand management in social media / Elsamary Botha and Adam J. Mills
ch. 5. Consumer activism through social media : carrots versus sticks / Pia A. Albinsson and B. Yasanthi Perera
ch. 6. Authenticity in online communications : examining antecedents and consequences / Lauren I. Labrecque, Shabnam H. A. Zanjani, and George R. Milne
ch. 7. Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media / Ereni Markos, Lauren I. Labrecque, and George R. Milne
Part III. Online advertising and online search behavior
ch. 8. Viewer reactions to online political spoof videos and advertisements / Anjali S. Bal, Colin L. Campbell, and Leyland F. Pitt
ch. 9. Advertising versus invertising : the influece of social media b2c efforts on consumer attitudes and brand relationship / Adriana M. Bóveda-Lambie and Neil Hair
ch. 10. Male consumers' motivations for online information search and shopping behavior / Linda Tuncay Zayer and Peter Coleman
Part IV. e-Tail consumer behavior and online channels
ch. 11. Exploring hybrid channels from the customer perspective : offering channels that meet customers' chaning needs / Angela Hausman
ch. 12. Consumer trust and loyalty in e-tail / Buiping Chen, Matthew O'Brien, and Lin Guo
ch. 13. Toward a theory of consumer electronic shopping cart behavior : motivations of e-cart use and abandonment / Angeline G. Close, Monika Kukar-Kinney, and Timothy Kyle Benusa.