000448605 000__ 02825cam\a2200313\a\4500 000448605 001__ 448605 000448605 005__ 20210513154900.0 000448605 008__ 110916s2012\\\\mau\\\\\\b\\\\001\0\eng\\ 000448605 010__ $$a 2011038424 000448605 020__ $$a9780807001363 (alk. paper) 000448605 020__ $$a0807001368 (alk. paper) 000448605 035__ $$a(OCoLC)ocn738340069 000448605 035__ $$a448605 000448605 040__ $$aDLC$$beng$$cDLC$$dIG#$$dBTCTA$$dUKMGB$$dNSB$$dBDX$$dABG$$dYDXCP$$dCDX$$dVP@ 000448605 043__ $$an-us--- 000448605 049__ $$aISEA 000448605 05000 $$aGV709.2$$b.H94 2012 000448605 08200 $$a796.083$$223 000448605 1001_ $$aHyman, Mark. 000448605 24514 $$aThe most expensive game in town :$$bthe rising cost of youth sports and the toll on today's families /$$cMark Hyman. 000448605 260__ $$aBoston, Mass. :$$bBeacon Press,$$cc2012. 000448605 300__ $$axv, 160 p. ;$$c23 cm. 000448605 504__ $$aIncludes bibliographical references and index. 000448605 5050_ $$aThe parent trap -- Baby goes pro -- Youth sports, USA -- The sponsorship game -- Exposed and overexposed -- Selling hope -- Making progress, and maybe a fortune -- Beyond commercialization. 000448605 520__ $$aBuilding on the eye-opening investigation into the damaging effects of the ultra-competitive culture of youth sports in the author's previous book Until It Hurts, the author's new book takes a look at the business of youth sports, how it has changed, and how it is affecting young Americans. Examining the youth sports economy from many sides, the major corporations, small entrepreneurs, coaches, parents and, of course, kids, he probes the reasons for rapid changes in what gets bought and sold in this lucrative marketplace. Just participating in youth sports can be expensive. Among the costs are league fees, equipment, and perhaps private lessons with a professional coach. With nearly 50 million kids playing organized sports each year, it is easy to see how profitable this market can be. He takes us to tournaments sponsored by Nike, Gatorade and other big businesses, he talks to parents who sacrifice their vacations and savings to get their (sometimes reluctant) junior stars to these far off, expensive venues for a chance to shine. He introduces us to videos purporting to teach six-month-old babies to kick a ball, to professional athletes who will "coach" an eight year old for a hefty fee, to a town which has literally staked its future on preteen sports. Through extensive interviews and original reporting, this book explains the causes and effects of the commercialization of youth sports, changes the author argues are distorting and diminishing family life. He closes with strong examples of individuals and communities bucking this destructive trend. 000448605 650_0 $$aSports for children$$zUnited States. 000448605 650_0 $$aSports for children$$xEconomic aspects. 000448605 650_0 $$aSports for children$$xSocial aspects$$zUnited States. 000448605 85200 $$bgen$$hGV709.2$$i.H94$$i2012 000448605 85642 $$3Cover image$$u978-0-8070-0136-3.jpg 000448605 909CO $$ooai:library.usi.edu:448605$$pGLOBAL_SET 000448605 980__ $$aBIB 000448605 980__ $$aBOOK