TY  - BOOK
AB  - Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.
AU  - Schaefer, Mark.
CN  - HM742
CN  - HM742
CY  - New York :
DA  - c2012.
ID  - 448607
KW  - Online social networks.
KW  - Social media
KW  - Social influence.
N2  - Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.
PB  - McGraw-Hill,
PP  - New York :
PY  - c2012.
SN  - 9780071791090 (alk. paper)
SN  - 0071791094 (alk. paper)
T1  - Return on influence :the revolutionary power of Klout, social scoring, and influence marketing /
TI  - Return on influence :the revolutionary power of Klout, social scoring, and influence marketing /
ER  -