The wide lens : a new strategy for innovation / Ron Adner.

Why things go wrong when you do everything right
Co-innovation risk : seeing the real odds when you don't innovate alone
Adoption chain risk : seeing all the customers before your end customer
Internal and external ecosystems all around you
Mapping the ecosystem : identifying pieces and places
Roles and relationships : to lead or follow in the innovation ecosystem?
The right place and the right time : when does the early bird get the worm?
Expanding the perspective means changing the conversation
Changing the game : reconfiguring the ecosystem to work for you
Sequencing success : winning the connected game
Multiplying your odds of success.