The decline of the daily newspaper : how an American institution lost the online revolution / Keith L. Herndon.

The decline of the daily newspaper : how an American institution lost the online revolution / Keith L. Herndon.

9781433117206 (alk. paper)
1433117207 (alk. paper)
9781433119743 (pbk. : alk. paper)
1433119749 (pbk. : alk. paper)

New York : Peter Lang, [2012]

©2012

English

306 pages ; 24 cm.

PN4867.2 .H47 2012

071/.309051

This book describes the failure of the once powerful U.S. newspaper industry to adapt in the online era. From a historical perspective the book examines the issues and forces that shaped the industry, during the formative years of the online era through to today's wireless-based marketplace, taking into account how consumers embraced interactivity and the ensuing emergence of user-generated content. Numerous examples critically detail how newspaper companies viewed online media forms, how they deployed them, and for what purpose.This book provides insight into how the decisions made in the early years of the online era have influenced the industry's current economic condition. -- Publisher description

Includes bibliographical references and index.

Digital formations ; v. 83.

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