The decline of the daily newspaper : how an American institution lost the online revolution / Keith L. Herndon.
Herndon, Keith L., 1960-
2012
PN4867.2 .H47 2012 (Mapit)
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Title The decline of the daily newspaper : how an American institution lost the online revolution / Keith L. Herndon.
Author Herndon, Keith L., 1960-
ISBN 9781433117206 (alk. paper)
1433117207 (alk. paper)
9781433119743 (pbk. : alk. paper)
1433119749 (pbk. : alk. paper)
Imprint New York : Peter Lang, c2012.
Language English
Description 306 p. ; 24 cm.
Call Number PN4867.2 .H47 2012
Dewey Decimal Classification 071/.309051
Summary This book describes the failure of the once powerful U.S. newspaper industry to adapt in the online era. From a historical perspective the book examines the issues and forces that shaped the industry, during the formative years of the online era through to today's wireless-based marketplace, taking into account how consumers embraced interactivity and the ensuing emergence of user-generated content. Numerous examples critically detail how newspaper companies viewed online media forms, how they deployed them, and for what purpose.This book provides insight into how the decisions made in the early years of the online era have influenced the industry's current economic condition. -- Publisher description
Bibliography, etc. Note Includes bibliographical references and index.
Series Digital formations ; v. 83.
Record Appears in On-Campus Resources > Books
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Introduction
Videotext and the birth of online newspapers
The newspaper industry's brief cable television strategy
Newspapers react to fear of telecommunication dominance
Newspapers embrace proprietary online services
The emerging internet threatens established publishing model
Mergers, convergence, and an industry under siege
Connecting the lessons of history
Conclusion.

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