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Seducing the subconscious [electronic resource] : the psychology of emotional influence in advertising / Robert Heath.

Heath, Robert, 1947-
2012
HF5822 .H37 2012eb
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Title
Seducing the subconscious [electronic resource] : the psychology of emotional influence in advertising / Robert Heath.
Author
Heath, Robert, 1947-
ISBN
9781119967620 (electronic bk.)
9780470974889
Published
Chichester, West Sussex ; Hoboken, NJ : Wiley, 2012.
Language
English
Description
1 online resource (xi, 248 pages) : illustrations
Call Number
HF5822 .H37 2012eb
Dewey Decimal Classification
659.101/9
Summary
"Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"-- Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Seducing the subconscious.
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pt. 1. Taking advertising apart. The persuasion model
Alternative ideas
Why we don't pay attention to advertising
pt. 2. The psychology of communication. Learning and attention
The role of memory
How we process communication
Problems with getting attention
pt. 3. Emotion and consciousness
Emotional processing
Our adaptive subconscious
Emotion and attention
pt. 4. Decisions and relationships. Decision-making
The power of metacommunication
The subconscious seduction model
pt. 5. Taking a fresh look at advertising. Under the radar
The hidden power of new media
Legal, decent, honest, and truthful?
How to spot subconscious seduction.

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