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Introduction / Robert Galavan, John Murray, and Costas Markides
Understand your situation
The economics of global competition: implications for business / Dermot McAleese and Gerard OBrien
From customer understanding to strategy innovation: practical tools to establish competitive positioning / Cliff Bowman and Richard Schoenberg
And the winner takes it all? Necessary conditions and entry strategies in winner take all market / Rita Gunther McGrath
Understanding the financial footprint of strategy / William C. Lawler
HR dreams: where human resource management is headed to deliver value / Dave Ulrich
Services, counsel, and values: managing strategically in the public sector / J.A. Murray
Develop your options
The rising costs of offering valueless propositions in a connected world / Sen Meehan and Willem Smit
Managing the evolving global production network / Kasra Ferdows
From lines to loops: an iterative approach to strategy / Donald Sull
Opening up strategic space through discontinuous innovation / John Bessant
How to create the industries of the twenty first century / Costas Markides
Lead the change
Leading in the knowledge economy / Rob Goffee and Gareth Jones
The leaders prison / Robert Galavan and John Cullen
Nurturing innovation hot spots / Lynda Gratton
The contrasting faces of the chairman of the board / Nada K. Kakabadse, Andrew P. Kakabadse, and Linda LeeDavies
The leader as negotiator / Kathleen Reardon and Andrew McLaughlin
Gaining strategic advantage through talent management / Jay A. Conger
Index.

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