People, preferences & prices: sequencing the economic genome of the consumer mind / by Eugene Galanter, Howard Moskowitz, Matthias Silcher.
Galanter, Eugene.; Moskowitz, Howard.; Silcher, Matthias.
2011
HB172 .G35 2011
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Title People, preferences & prices: sequencing the economic genome of the consumer mind / by Eugene Galanter, Howard Moskowitz, Matthias Silcher.
Author Galanter, Eugene.
ISBN 9781608052493
Publication Details [Saif Zone, Sharjah, United Arab Emirates] : Bentham Science Publishers Ltd., [2011]
Language English
Description viii, 288 p. : ill. (some col.), col. ports.
Call Number HB172 .G35 2011
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Added Author Moskowitz, Howard.
Silcher, Matthias.
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Record Appears in Online Resources > Ebooks
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pt. 1. The basic tools
pt. 2. Setting the price and going shopping
pt. 3. Feeling
pt. 4. The intangibles : living & experiencing
pt. 5. Buying, investing & protecting
pt. 6. Systematics and the day after tomorrow.

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