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Table of Contents
Challenges and market size
Alfred Dunhil
The Chinese luxury client
Shanghai Tang
Chinese consumer attitudes toward luxury
Rolex in China
How to distribute in China
Shiatzy Chen
Retailing and licensing in China
Louis Vuitton in China
Communication and advertising
The war of the spirits
Brand protection and counterfeit activities
Luili Gongfang: breaking into luxury by way of glass.
Alfred Dunhil
The Chinese luxury client
Shanghai Tang
Chinese consumer attitudes toward luxury
Rolex in China
How to distribute in China
Shiatzy Chen
Retailing and licensing in China
Louis Vuitton in China
Communication and advertising
The war of the spirits
Brand protection and counterfeit activities
Luili Gongfang: breaking into luxury by way of glass.