Introduction: the politics of transnational sports stardom / Cornel Sandvoss, with Michael Real, Alina Bernstein, and Diana Beeson
Media made: the reinvention of athletes as heroes, stars, and celebrities in contemporary Japan / Todd Joseph Miles Holden
Scotland the we(e)?: A small country in a large world at the Salt Lake Winter Olympics / Hugh O'Donnell
A new Prince of Wales? Long live the king! / John Harris
"One of us": construction and Israelification of a soccer star / Alina Bernstein
Mick Foley: pro wrestling and the contradictions of a contemporary American hero / Sam Ford
Being "like Mike"
the utility of black sports stars in American racial discourse / Mark D. Alleyne
Foot fault! Interrogating social networking coverage of Serena's 'outburst' at the 2009 U.S. Open / Nancy E. Spencer
Globalization and diversity in American sports: the meaning behind "Fernandomania" / Michael Real and Diana Beeson
National heroes on the global stage: the 2002 Olympic Games and Football World Cup / Lothar Mikos
From national hero to liquid star: identity and discourse in transnational sports consumption / Cornel Sandvoss.