@article{451877,
      author = {Silverstein, Michael J.},
      url = {http://library.usi.edu/record/451877},
      title = {The $10 trillion prize : captivating the newly affluent in  China and India /},
      publisher = {Harvard Business Review Press,},
      recid = {451877},
      pages = {xix, 314 p. :},
      address = {Boston :},
      year = {2012},
}