TY - BOOK T1 - The $10 trillion prize :captivating the newly affluent in China and India / DA - c2012. CY - Boston : AU - Silverstein, Michael J. CN - HC430.C6 CN - HC430.C6 PB - Harvard Business Review Press, PP - Boston : PY - c2012. ID - 451877 KW - Consumers KW - Consumers KW - Affluent consumers KW - Affluent consumers KW - Consumers KW - Consumers SN - 9781422187050 (alk. paper) SN - 1422187055 (alk. paper) TI - The $10 trillion prize :captivating the newly affluent in China and India / ER -