Wild company : the untold story of Banana Republic / Mel and Patricia Ziegler.
2012
HD9940.U6 B369 2012 (Mapit)
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Details
Title
Wild company : the untold story of Banana Republic / Mel and Patricia Ziegler.
Author
Edition
First Simon & Schuster hardcover edition.
ISBN
9781451683486
1451683480
9781451683509 (pbk.)
1451683502 (pbk.)
1451683480
9781451683509 (pbk.)
1451683502 (pbk.)
Published
New York : Simon & Schuster, 2012.
Language
English
Description
x, 208 pages : illustrations ; 23 cm
Call Number
HD9940.U6 B369 2012
Dewey Decimal Classification
381/.456870973
Summary
Traces Banana Republic's beginnings and rise to becoming an international retailer, describing how the founders applied imagination while upending business conventions to develop original merchandise and marketing innovations.
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