TY  - BOOK
AB  - Traces Banana Republic's beginnings and rise to becoming an international retailer, describing how the founders applied imagination while upending business conventions to develop original merchandise and marketing innovations.
AU  - Ziegler, Mel.
AU  - Ziegler, Patricia.
CN  - HD9940.U6
CN  - HD9940.U6
CY  - New York :
DA  - 2012.
ET  - 1st Simon & Schuster hardcover ed.
ID  - 451883
KW  - Clothing trade
KW  - Fashion merchandising
N2  - Traces Banana Republic's beginnings and rise to becoming an international retailer, describing how the founders applied imagination while upending business conventions to develop original merchandise and marketing innovations.
PB  - Simon & Schuster,
PP  - New York :
PY  - 2012.
SN  - 9781451683486
SN  - 1451683480
T1  - Wild company :the untold story of Banana Republic /
TI  - Wild company :the untold story of Banana Republic /
ER  -