Wild company : the untold story of Banana Republic / Mel and Patricia Ziegler.
Ziegler, Mel.; Ziegler, Patricia.
2012
HD9940.U6 B369 2012 (Mapit)
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Title
Wild company : the untold story of Banana Republic / Mel and Patricia Ziegler.
Author
Ziegler, Mel.
Edition
1st Simon & Schuster hardcover ed.
ISBN
9781451683486
1451683480
9781451683509 (pbk.)
1451683502 (pbk.)
Publication Details
New York : Simon & Schuster, 2012.
Language
English
Description
x, 208 p. : ill. ; 23 cm.
Call Number
HD9940.U6 B369 2012
Dewey Decimal Classification
381/.456870973
Summary
Traces Banana Republic's beginnings and rise to becoming an international retailer, describing how the founders applied imagination while upending business conventions to develop original merchandise and marketing innovations.
Added Author
Ziegler, Patricia.
Record Appears in
On-Campus Resources > Books
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